November 29, 2020

Softbank Robotics America and ICE Cobotics Launch Commercial Autonomous Vacuum Sweeper Whiz in North America

LAS VEGAS, NV – November 19, 2019 – SoftBank Robotics America (SBRA) and ICE Cobotics today announced the North American launch of Whiz, the commercial-grade autonomous vacuum sweeper, at the ISSA Show North America in Las Vegas, Nevada.

The trade show, the largest event for the Worldwide Cleaning Industry Association, brings together over 16,000 professionals from around the world and 700 exhibitors demonstrating new solutions and innovative equipment. Whiz was voted the 2019 ISSA Innovation Award Category Winner for Equipment by cleaning industry professionals.

Following a successful launch in Japan and recent introductions to select markets across Asia, SBRA is pleased to bring Whiz to customers in North America. Publicly available today, Whiz has already put its innovation to work in commercial spaces across the country this year in pilots at airports, hotels, offices, campuses, and more. At ISSA, SBRA introduced Cincinnati/Northern Kentucky International Airport (CVG) and PRIDE Industries as Whiz Robotics-as-a-Service customers who are reinventing cleaning standards in their industries.

“Whiz represents a major technological upgrade in automating commercial processes that demand frequency, quality, and consistency,” said Brady Watkins, Head of Commercial Automation at SBRA.

“The scale and effort required to keep huge areas of carpet clean strains already overworked janitorial teams. Whiz supports cleaning teams to uplevel their hard work. By addressing this task, Whiz unlocks the team’s potential of creating healthier environments.”

Whiz is powered by BrainOS®, the award-winning commercial robot operating system, and can record up to 600 cleaning routes, for which staff teach the robot the initial floor cleaning route upon their first use. Subsequently, routes are stored in Whiz so it can repeat the cleaning route autonomously on its own. Through cloud data visualization, cleaning and status reports on Whiz can be gathered and analyzed.

SBRA and ICE Cobotics US jointly developed Whiz and have formed a strategic partnership to deliver Whiz in North America. ICE Robotics, the newly-formed global subsidiary of Intelligent Cleaning Equipment, is focused on reducing repetitive tasks for cleaning professionals through the deployment of autonomous cleaning equipment and related technologies. The partnership emphasizes the importance of – and critical need for – robotics and automation within the commercial cleaning industry to augment the workforce in delivering cleaner, healthier lives.

“We’re pleased to join SoftBank Robotics on their US launch and commercialization of Whiz,” said ICE Cobotics US President Mike DeBoer. “Both of our companies see robotics and automation as foundational to real innovation that benefits companies, employees, and everyone’s day-to-day life.”

“The ICE Cobotics team offers comprehensive sales, service, deployment, and technology support for our rapid scaling of Whiz in the commercial cleaning industry,” said Kass Dawson, Head of Business Strategy at SBRA. “Our partnership is crucial to our mission of augmenting the cleaning workforce and elevating cleaning standards in the US.”

SBRA is also pleased to be working with forward-thinking partners in commercial spaces. CVG, one of the US’s fastest-growing airports, participated in the pilot program and is expanding their use of Whiz as part of their focus on global airport, community partner, and business operation leadership.

“At CVG, innovation is not a buzzword; it’s a way of doing business—the new normal of advancing talent and technology deployments,” said Brian Cobb, Chief Innovation Officer of the Cincinnati/Northern Kentucky International Airport (CVG). “We work with a lot of promising innovators, but Whiz is a forward-looking innovation that is actually driving results today. Already we’re seeing improved productivity and effective digitized asset management.

Whiz also is helping to bridge the gap between workforce recruitment challenges and the work that needs to be done. Our focus continues to center on exceeding customer expectations while delivering on our brand commitments, which is why we’re expanding our relationship with SBRA and integrating Whiz as a valued addition for our staff.”

With its small build and computer vision navigation, Whiz can navigate its way close to walls and avoid obstacles, while the notification pager can send real-time alerts in case of any unexpected issues. Whiz can clean areas up to 15,000 sq. ft., the size of 3 basketball courts, for 3 hours on a single-battery charge.

Whiz marks SBRA’s latest evolution in their robotic portfolio. Banks, retailers, hotels, and hospitals have benefitted from SBRA’s humanoid robot, Pepper, engaging and helping customers at the front-of-house. Educators have benefitted from both Pepper and NAO, their smaller humanoid robot, in the classroom. Partner robotics companies, such as Simbe and ICE Cobotics, are integrated into SBR’s global inventory and distribution network. In their next step of augmenting the workforce through automation, Whiz is designed to benefit the commercial spaces we expect cleanliness from, use, and maintain on a daily basis.

For more information on Whiz or to schedule a demo, visit our website.

About SoftBank Robotics

SoftBank Robotics America (SBRA), headquartered in San Francisco with offices in Boston, is elevating humanity through robotics. We’re constantly exploring and commercializing robotics solutions that help make people’s lives easier, safer, more connected, and more extraordinary. Known for Pepper and NAO, our humanoid robots, SBRA is leading the global robotics and automation communities to augment the workforce in areas such as commercial cleaning, banking, retail, education, and fleet services.

To learn more about SBRA, visit or follow us on Twitter, LinkedIn, and Instagram.

About ICE Cobotics

ICE Cobotics is a global, stand-alone division of ICE (Intelligent Cleaning Equipment) Group of companies headquartered in Hong Kong. ICE Cobotics is focused on reducing repetitive tasks for cleaning professionals through the deployment of autonomous cleaning equipment and related technologies. The concentration of marketed products and solutions include the vacuum sweeper Whiz and the RS-26 autonomous scrubber marketed through a subscription-based offering around the globe.

To learn more about ICE Cobotics visit or follow us on LinkedIn. Read more: